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After three rainy hikes this collar still looks brand new, no lingering wet-dog smell at all. A quick rinse under the tap and it's clean, and it stays soft in my hand instead of stiffening up like his old nylon one.

My dog rolled straight into a mud puddle and I just hosed the collar off in the yard instead of scrubbing it with soap. It stays soft enough that he doesn't scratch at it, and the smell never lingers the way his old fabric one did.

We got caught in a downpour on our hike and this collar wiped clean with one towel pass. The coating really does shed mud instead of soaking it up like our old nylon one did.